The Story Behind Aru
- The House of Cotton
Aru, a clothing brand, derives its name from the word meaning ‘the Sun’, symbolizing beauty and vitality associated with sunlight. Registered as Nature5 FZE, Aru’s journey began with a mother’s unwavering love and dedication to finding the perfect cotton clothing for her child. This quest led us to discover the unmatched qualities of pure cotton – a fabric that is not only gentle and soft on the skin but also promotes comfort and well-being.
During scorching summers where temperatures often exceed 40°C (104°F) and high humidity levels, the choice of fabric for children’s clothing becomes crucial. At Aru, we believe that comfort and elegance can coexist beautifully, especially when it comes to clothing for our little ones.
Every garment from Aru is crafted with love and a commitment to quality, reflecting our understanding of modern family needs. The use of natural fibers not only ensures comfort but also aligns with our ethos of sustainability and tradition. As a brand that celebrates cultural roots through luxurious designs, we incorporate elements like Indian hand-block printing into our clothing, merging heritage with contemporary style.
Join us on this enchanting journey as we explore the magic of cotton at Aru – The House of Cotton, where every thread weaves a tale of elegance, comfort, and heartfelt connection.
Block Printing
Weaving Indian Heritage
into Every Thread
Block printing is a vibrant textile art form that has flourished in Jaipur and Rajasthan for over 500 years. This traditional technique involves hand-carving intricate designs into wooden blocks, which artisans use to stamp patterns onto fabric with both natural and synthetic dyes. The craft showcases a rich array of designs, from traditional motifs to contemporary Indo-Western styles, often reflecting cultural and seasonal themes.
One can witness the artistry of block printing in Jaipur, Rajasthan, where ancient craftsmanship meets modern innovation. This thriving industry significantly contributes to the local economy, supporting numerous families, especially in regions like Bagru and Sanganer, known for their unique styles deeply rooted in Rajasthani culture. Artisans, often from family-run businesses, pass down their skills through generations, ensuring the continuity of this exquisite craft.
The artistry of block printing not only represents Rajasthan’s rich heritage but also highlights the dedication of its artisans, making each piece a testament to their skill and cultural legacy.
Aru’s Commitment to
Cultural Heritage
At Aru, we hold a deep appreciation for the art and artisans of India. Our mission is to elevate this exquisite craftsmanship on a global platform by presenting contemporary designs and colors that breathe life into Indian art. By collaborating with skilled artisans, we blend tradition with modern aesthetics, creating pieces that resonate with the heart of our heritage.
We invite you to join us in celebrating the magic of Indian textiles. Each piece we offer is not just clothing; it is a story woven into fabric—a testament to the dedication and artistry of those who create it. By choosing Aru, you support not only our brand but also the livelihoods of countless artisans dedicated to keeping this beautiful tradition alive for future generations.
Our Mission
We specialize in crafting luxurious cotton garments designed specifically for all seasons. Our lightweight, breathable fabrics designed with the rich heritage of Indian hand-block printing reflects our commitment to timeless artistry and cultural roots.