Comfort that’s sustainable and adorned with artisanal handblock prints.
Explore Our CollectionsSoft, sustainable, and safe. Our cotton clothing is perfect for your baby.
Explore Our CollectionsPlayful, premium, and pure cotton clothing for boys.
Explore Our CollectionsElegant and adorable cotton wear for your toddler girls.
Explore Our CollectionsNew in
Hey there,
Experience the softness of pure cotton that feels natural and comforting.
Stay fresh and at ease with lightweight, airy fabric perfect for any climate.
Gentle on sensitive skin, free from allergens and irritants.
Biodegradable, eco-friendly, and a mindful choice for the planet.
Withstands play and washes, staying soft and lasting for years to come.
At Aru, we believe in the versatility of cotton. Crafted from 100% pure cotton, our garments deliver a perfect mix of luxury, ease, and thoughtful craftsmanship.
We love
Dating back over 2,000 years in India, this process involves carving detailed designs onto wooden blocks, dipping them in natural dyes, and stamping them onto fabric. Each piece is a work of art, celebrating heritage and precision. Today, Aru proudly carries forward this tradition, blending ancient craftsmanship with modern aesthetics to create designs that honor history while embracing contemporary style.
Our block prints use eco-friendly materials, offering a stylish choice that’s kind to the planet.
Safe for delicate skin and the environment.
Each garment carries the personal imprint of the artisan, creating a deeper connection between wearer and maker.
About us
The House of Cotton
To wrap your child in the softest, safest, and most stylish cotton clothing. Each piece in our collection is crafted to meet the needs of discerning parents who prioritize comfort and quality.
We aim to offer parents luxurious cotton garments that keep little ones cool and comfortable in the UAE’s climate, while celebrating the rich heritage of Indian craftsmanship.
Born from a mother’s search for the perfect cotton clothing for her child, Aru was created to blend love, comfort, and timeless style. We bring families the best in pure cotton wear, woven with care and tradition.
Artisans
See the heart and soul behind every piece we make for your little ones. Each video celebrates the artisans who bring these beautiful garments to life with their hand-blocked patterns. Their skill and dedication ensure that each design is a unique blend of art and comfort, crafted especially for your little one.
We use only the finest cotton, chosen for its softness and breathability, to suit the UAE climate and your child’s delicate skin.
Yes! We understand the importance of finding the perfect fit and offer easy returns. Reach out to our helpdesk for details.
All Aru garments are crafted in India, celebrating the legacy of hand-block printing and quality craftsmanship.
Handwash in cold water at first, then use a gentle machine wash. Our cotton is soft, vibrant, and ready to complement all your daily activities.
Our dedicated in-house and independent quality control teams check each garment to make sure it meets our high standards for style and comfort.
Experience style and elegance like never before.